Interaction

Redesign Website Startup

My Roles:

  • Evaluating the old website and identifying core problems
  • Deciding on the new tech stack and leading the transition
  • Designing the new interface and building the layout in Webflow
  • Planning for accessibility (tab index, color contrast, structure)
  • Creating a design system that can be reused across other startup projects
  • Setting up SEO basics and Webshop extensions

Tools:

  • Figma
  • Webflow
  • Wordpress
  • Relume
  • Shopify

Project Type:
‍Work Project

Project Year: 
‍2025

Project Link

Overview

This project was about rebuilding the website of a small startup from the ground up. We decided to move away from WordPress and switch to Webflow, mainly to improve the site’s speed, responsiveness, content clarity and accessibility.

The goal was to create something that’s minimalistic, friendly and still professional. Especially since the brand was shifting focus from B2C to B2B.

Process

The Brief

The original site had a lot of issues: slow loading times, messy layout, responsiveness problems and confusing content. On top of that, it was hard to maintain and not very accessible - so we wanted a complete overhaul.

Research & Evaluation

I started with a thorough audit of the existing WordPress site and quickly saw where things were going wrong:

  • Bad performance
  • Cluttered layout
  • No real structure for different devices
  • Accessibility barriers for keyboard users and screen readers

Design & Development

To solve these issues, I switched to Webflow and used Relume to help build a clean sitemap and wireframe structure. From there, I created individual pages, designed for both usability and accessibility and built the full layout in Webflow.

The design system I created is now used across other areas of the startup too. It’s all consistent, easy to develop more and clear.

Final Thoughts

This project was a passion project. Making websites more accessible and easier to use is something I really care about, it’s a small but important step toward a more inclusive digital world.

This project took time and a lot of decision-making, but I’m happy with where it’s heading. The new site is faster, clearer and more thoughtful in its design and it fits the startup’s new direction perfectly.

The launch is planned for June.

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